> Google/Facebook Lookalike Matches <
Multiply Your Reach By Using Deterministic, Real-Time Behavioral Data To Create Super-Targeted Lookalike Audiences
What Is It?
Platforms like Facebook and Google have the ability to expand your targeting reach by creating “lookalike” audiences — targeting audiences that “look like” a “seed” audience. This allows you to expand your reach by providing access to prospects who may not be on your radar, but who meet a certain set of criteria common to a group of people you specify.
What Is It For?
To create an effective lookalike audience, you need to seed the creation of that audience with the proper characteristics for it to be effective. In other words, in order to create a good lookalike audience, these platforms need to know who that audience should look like.
 
Targeting lists provided by InMarketTargeting are the most accurate “seed” audiences available for active buyers. Thus, they create the most accurate lookalike audiences, which in turn lead to more relevant ads, higher CTR, lower CPC, and a lower cost per acquisition for your clients.
How Do We Do It?
Because InMarketTargeting leads are based on real-time BEHAVIORS, not demographics and not probabilistic data but DETERMINISTIC data, the commonalities that the platforms analyze to create the lookalike audience are laser-focused.
 
For example, when Google or Facebook analyze your InMarket Targeting list, their algorithms will quickly determine the behaviors those prospects are exhibiting and share (keyword searches, URL-level navigation, content consumption, etc.) center around one thing — they’re in the market for the product or service you or your client sells.

Once this is determined, it’s easy for them to provide even more prospects who are exhibiting those same behaviors.
So it’s simple…the better the input (InMarket Leads), the better the output (Laser-Focused Lookalikes).
Advantages to Your Business
An expanded universe of prospects actively pursuing the your Real Estate services offers and provides thanks to the deterministic data provided by our InMarket Targeting.
More relevant ads, Higher CTR (Click-Through Rate), Lower CPC (Cost-Per-Click), and a Lower CPA (Cost Per Acquisition) for your Real Estate firm.

Another powerful only factor for your business because our clients can only create these lookalike audiences with the data we provide.
Who We Work With
Trusted by the world's top real estate brokers and firms
“What’s the one thing you can do, such that by doing it, everything else will be easier or unnecessary?” - Gary Keller
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