Because InMarketTargeting leads are based on real-time BEHAVIORS, not demographics and not probabilistic data but DETERMINISTIC data, the commonalities that the platforms analyze to create the lookalike audience are laser-focused.
For example, when Google or Facebook analyze your InMarket Targeting list, their algorithms will quickly determine the behaviors those prospects are exhibiting and share (keyword searches, URL-level navigation, content consumption, etc.) center around one thing — they’re in the market for the product or service you or your client sells.
Once this is determined, it’s easy for them to provide even more prospects who are exhibiting those same behaviors.
So it’s simple…the better the input (InMarket Leads), the better the output (Laser-Focused Lookalikes).